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What is aegyo slang?


Aegyo is a Korean slang term used to describe a cute and charming behavior or expression. It is often used in K-pop culture and is considered a unique aspect of Korean culture. Aegyo can be seen in various forms, such as facial expressions, vocal tones, and gestures. In this article, we will explore the meaning of aegyo slang and its significance in Korean society.

Origins of Aegyo Slang

The origins of aegyo can be traced back to Korean entertainment shows in the 1990s. It was used by comedians and actors to create a lovable and cute persona. Since then, it has become a popular trend in K-pop culture, with idols using it to appeal to fans.

Facial Expressions and Gestures

Facial expressions and gestures are the most common forms of aegyo. It involves exaggerating certain facial features, such as pouting lips, wide-eyed stares, and blushing cheeks. Aegyo gestures include heart-shaped hand signs, finger hearts, and bunny ears.

Vocal Tones

Vocal tones are another way of expressing aegyo. It involves using a higher-pitched voice, baby talk, or adding cute sound effects like “nyan” or “mew” at the end of sentences.

Aegyo in K-Pop Culture

Aegyo has become an integral part of K-pop culture. Many idols use it to show their playful and charming side during fan meetings, interviews, and performances. Some idols have even developed their own unique aegyo style, which has helped them gain more popularity among fans.

Gender Roles and Aegyo

Aegyo is not limited to women; men also use it to charm their fans. However, there is a certain expectation for women to display aegyo more often than men. This reinforces traditional gender roles in Korean society.

Criticism of Aegyo

Aegyo has received criticism from some people who see it as infantilizing and promoting unrealistic beauty standards. It can also be seen as reinforcing gender stereotypes and encouraging women to be submissive and passive.

Aegyo and Korean Society

Aegyo is deeply ingrained in Korean society, and it reflects the importance of cuteness and charm in Korean culture. It is often used in everyday interactions, such as between friends and family members, to show affection and friendship.

Globalization of Aegyo

Aegyo has become a global phenomenon, with fans from all over the world imitating their favorite K-pop idols’ aegyo expressions and gestures. Some non-Korean celebrities have also attempted to incorporate aegyo into their performances, showing its growing influence on the international stage.

Aegyo and Marketing

Aegyo has also become a marketing tool for many Korean companies. They use it in advertisements to appeal to consumers and create a cute and memorable image for their brand.

The Future of Aegyo

The future of aegyo is uncertain, as it has faced criticism for its reinforcement of gender stereotypes and unrealistic beauty standards. However, it remains a popular trend in K-pop culture and has helped many idols gain popularity among fans. It will be interesting to see how aegyo evolves in the future and whether it will continue to have cultural significance.


In conclusion, aegyo is a unique aspect of Korean culture that has gained popularity around the world. It involves cute facial expressions, vocal tones, and gestures that are used to show affection and charm. While it has faced criticism, it remains an integral part of K-pop culture and reflects the importance of cuteness and charm in Korean society.

What is aegyo Korean slang?

Aegyo is a term in Korean culture that describes cute and affectionate behavior, which can include the use of a cute voice, changes in speech, facial expressions, or gestures. The term literally means acting in a flirtatious and coquettish way, and it is commonly expected for both male and female K-pop stars.

What is the Korean slang for cute?

The Korean word for “cute” is 귀엽다 (gwiyeopda), which means “to be cute” in its dictionary form. You can use this word to describe something adorable you see, such as a cute puppy!

What is the most beautiful Korean word?

One of the most aesthetically pleasing words in the Korean language is “Hyodo,” which describes the act of caring for one’s parents until their passing as an expression of love and gratitude. Any action taken to show appreciation to one’s parents can be considered “Hyodo.”

Who is the queen of aegyo in Korea?

Certain displays of aegyo, a Korean cultural concept involving cute and childish behaviors, have gained a lot of popularity among fans. Actress Kim Sejeong has even been given the nickname “Aegyo Queen”. While these scenes can be amusing and charming, some viewers may find them a bit over-the-top.

Can non Koreans do aegyo?

Anyone is capable of showing or displaying aegyo!

Does everyone have aegyo?

Eye bags are typically dark, saggy, and extend about two inches down the eyes, while aegyo-sal is a puffy bag. Aegyo-sal is not a natural feature for most adults unless they smile, so there are methods to create the look through make-up or surgery. Let’s discuss various ways to achieve the aegyo-sal look.

One positive aspect of aegyo is that it promotes positivity and happiness. It can be used as a way to brighten someone’s day or to add humor to a situation. In this way, aegyo can be seen as a form of self-expression that brings joy to others.

Another way that aegyo has evolved in recent years is through the use of social media. Many K-pop idols and fans use platforms such as Instagram and TikTok to share their aegyo expressions and gestures with their followers. This has helped to further spread the trend and make it more accessible to people around the world.

Despite its popularity, some people argue that aegyo reinforces unrealistic beauty standards by promoting a certain type of cuteness that is often associated with youthfulness and innocence. This can be harmful, especially for young girls who may feel pressured to conform to these standards.

Overall, aegyo is a complex cultural phenomenon that has both positive and negative aspects. While it may reinforce certain gender stereotypes and beauty standards, it also promotes positivity, humor, and self-expression. As K-pop continues to grow in popularity around the world, it will be interesting to see how aegyo continues to evolve and whether it will remain an integral part of Korean culture.

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