Soju, a clear, distilled liquor made from rice or other grains, is the most popular alcoholic beverage in Korea. With a long history dating back to the 13th century, soju has become deeply ingrained in Korean culture and is often consumed with food. There are many different brands and flavors of soju available, and it is said to have some health benefits when consumed in moderation. Soju is also an important part of Korea's economy, generating billions of dollars in revenue each year. While there may be changing tastes among younger generations, experts believe that soju will continue to be a beloved drink in Korea for years to come.