Posted inQuestion about South Korea
What do Koreans use instead of Google?
Naver, a Korean search engine launched in 1999, is the dominant search engine in South Korea with a market share of around 70%. One of the main reasons behind its success is its ability to provide accurate and relevant search results in the Korean language. Daum is another popular search engine in South Korea, with a market share of around 10%. Both Naver and Daum offer additional services such as email, online shopping, news aggregation, and mobile optimization. The popularity of Korean culture has also led to an increased demand for Korean-language search results. The South Korean government has been actively promoting the use of domestic search engines to reduce reliance on foreign companies such as Google.