Korean skincare has a rich history rooted in traditional medicine practices and has become a global phenomenon thanks to the rise of K-beauty. Korean skincare emphasizes prevention, customization, and natural ingredients, with a multi-step routine that can include anywhere from 5 to 10 steps depending on the person's needs. Key aspects of Korean skincare include sun protection, sheet masks, double cleansing, and the use of natural ingredients. The future of Korean skincare includes trends like "smart" skincare technology and sustainability. Popular Korean skincare brands include Innisfree, Laneige, and Dr. Jart+.