Kissing is generally considered normal and acceptable in romantic relationships in South Korea, but public displays of affection are not common or widely accepted due to the emphasis on group harmony and avoiding conflict. Physical contact is an important aspect of Korean culture, but its appropriateness varies depending on context, relationship between individuals, social status, gender roles, age, and regional differences. Western culture has had a significant influence on South Korea's dating culture among younger generations. Traditional Korean values emphasize respect for elders and authority figures, as well as strict adherence to social norms and expectations.