Google is not allowed in Korea due to the Korean government's regulation of internet content and data protection, as well as Google's complicated relationship with the country. One of the main reasons for this is Google Maps, which has been accused of displaying disputed territories as part of Japan. Despite facing obstacles, Google continues to make attempts to enter the Korean market, but alternative search engines like Naver and Daum dominate the market. The absence of Google in Korea has had a significant impact on Korean users who rely on the search engine for information and businesses that cannot advertise on Google.