K-pop idols often date secretly due to the lack of privacy that comes with fame and fortune. Public dating can lead to negative consequences, including losing fans or damaging their reputation. Idols must be careful not to be seen by fans or paparazzi when out in public and avoid posting anything about their relationship on social media. Some ways K-pop idols date secretly include using code names or messaging apps with end-to-end encryption, meeting in private locations or at times when they won't be spotted, and even "no-contact dating" through a third party. However, dating secretly can take a toll on mental health and lead to feelings of guilt and shame if caught. Some agencies are starting to loosen their restrictions on dating, allowing K-pop idols more freedom in their personal lives.